The Insider's Guide: How to Raise Capital for Your Startup
A. First Half
1) Definitions
Raising Capital
- equity
- valuation, pre- money vs post money
- rounds
- capitalization model, returns to shareholder
2) Planning for Your Raise
- free market capitalism
- Be Realistic, be conservative
- refine your concept
- take right legal steps
3) Laying the Foundation
- team
- advisors
- network, network, network
4) The Numbers (before the deck)
- objective for self sufficiency
- solid financial plan
- double Anyrequested amt
5) Deck
- simple, factual, no hyperbole (incredible, terrific, outstanding)
- people product market
(people make it) better a team with b ideas than b team with a idea
- credible team, 2 individuals
6) Deck - People
Credible information of team, 2 minimum, track record, prior experience, committed
7) Product or Service
- unique will take customers from someone else
- why 'better faster cheaper'
- clear competitive advantage
- never say no competitors
8) market
- Data, be specific, #'s help
- why market needs solution
9) financials
Income statement, sustain
10) never put valuation of your company, market determines value.
- never put x rate of return
- make company valuable to sell
- capitalization table helps determine multiple rounds of financing
11) valuation
- use of proceeds
- if not self sustaining, then show milestones
12) Feedback Q&A
Raising Capital
- equity
- valuation, pre- money vs post money
- rounds
- capitalization model, returns to shareholder
2) Planning for Your Raise
- free market capitalism
- Be Realistic, be conservative
- refine your concept
- take right legal steps
3) Laying the Foundation
- team
- advisors
- network, network, network
4) The Numbers (before the deck)
- objective for self sufficiency
- solid financial plan
- double Anyrequested amt
5) Deck
- simple, factual, no hyperbole (incredible, terrific, outstanding)
- people product market
(people make it) better a team with b ideas than b team with a idea
- credible team, 2 individuals
6) Deck - People
Credible information of team, 2 minimum, track record, prior experience, committed
7) Product or Service
- unique will take customers from someone else
- why 'better faster cheaper'
- clear competitive advantage
- never say no competitors
8) market
- Data, be specific, #'s help
- why market needs solution
9) financials
Income statement, sustain
10) never put valuation of your company, market determines value.
- never put x rate of return
- make company valuable to sell
- capitalization table helps determine multiple rounds of financing
11) valuation
- use of proceeds
- if not self sustaining, then show milestones
12) Feedback Q&A
Misc:
Theblu.com
WIFI:
Village
Village100
Build a case for your projections
Village100
Build a case for your projections
B. 2nd Half
1) What kind of money?
Low slow or big and fast
Choices
- stage of business
- investor appeal
- strategic
2) Bootstrapping
Ghostbusters startup movie
3) Angels round 250-500k
5k to 100k + super angel
Focused on return
How to differentiate angel vs VC
- easier to keep small and loyal vs large and
Incubator has space
Accelerators no space
4) Professional managed VC ranked by AUM
Nvca website
5) Angel Networks
Maverick angels
Keiretsu forum
Cap linked, deal room
Angellist
Voivodalabs Pasadena
Avoid warrants
Applied Minds - Glendale accelerator
Seedcamp
6) Managing Fundraising
Speaking the homestead truth, persistence without pestering
7) Investor Committed
Go back to other interested investors, don't be afraid if they talk, not conspiring to crush valuation
Build your syndicate
Once receive money, held to higher standard
Liquid space
Send Jon additional documents
For his education class
Thursdaynights
Equity split
Show equal value
Show Vesting
Steve Curry
MetaCloud
Vc invested in his team
Low slow or big and fast
Choices
- stage of business
- investor appeal
- strategic
2) Bootstrapping
Ghostbusters startup movie
3) Angels round 250-500k
5k to 100k + super angel
Focused on return
How to differentiate angel vs VC
- easier to keep small and loyal vs large and
Incubator has space
Accelerators no space
4) Professional managed VC ranked by AUM
Nvca website
5) Angel Networks
Maverick angels
Keiretsu forum
Cap linked, deal room
Angellist
Voivodalabs Pasadena
Avoid warrants
Applied Minds - Glendale accelerator
Seedcamp
6) Managing Fundraising
Speaking the homestead truth, persistence without pestering
7) Investor Committed
Go back to other interested investors, don't be afraid if they talk, not conspiring to crush valuation
Build your syndicate
Once receive money, held to higher standard
Liquid space
Send Jon additional documents
For his education class
Thursdaynights
Equity split
Show equal value
Show Vesting
Steve Curry
MetaCloud
Vc invested in his team
- Steve Yahoo data center lead
- CoFounder lead Ticketmaster
Add investors to blog
Convertible debt note, defers value in company until a round fund
should do
Small a vs seed round
20-25% discount , recommend <20%v
25k debt
Warrants
25% company equity, 75% investor
If you are funded 2vc you have 2 vc on board and you have 2 of your own on board
Facebook php node
Groupon ruby on rails
No comments:
Post a Comment